The Datamology Company is dedicated to the needs of datamologists.
By this I mean that I endeavor to help those who care about data and need to process it in any manner and form.
I do so by striving to develop solutions which are simple, proactive, and intuitive.
Being in the technology field, I value the capabilities that computing brings to our lives.
However, one of the great dangers in computing is that the complexity
that comes with computers overwhelms the benefits to be gained.
Therefore, in all that I do, I try to make computing simpler for you.
The farmer is endeavoring to solve the problem
of a livelihood by a formula more complicated than the problem itself.
To get his shoestrings he speculates in herds of cattle. With consummate
skill he has set his trap with a hair springe to catch comfort and
independence, and then, as he turned away, got his own leg into
- Henry David Thoreau, Walden (1854)
While the idea of interactivity has some merit, I feel that it has
superceded the most important asset of a
its ability to do a
lot of work very fast. Instead of pushing a single button,
computer users are all too often expected to guide the computer
through every step of the work.
Instead of the game-like feel of many interactive solutions,
I try to implement proactive solutions in which you need only press
a button to get the desired results, leaving all of the mundane tasks
to the computer and enhancing your productivity.
Twenty five or so years ago The New Yorker published
a cartoon that described the impact of the computer on society.
It showed a manager coming home from work and falling onto his sofa
in utter exhaustion and explaining that:
Today I did the work of one million men
Of course, the point is that he probably only pressed a single button.
One of the driving motivations behind my solutions is to avoid the pitfalls
of common technology implementations and, instead, develop solutions which are easy to use.
Software must not be a barrier to accomplishing work.
Saying that someone is computer literate
is really a euphemism meaning that he has been indoctrinated and
trained in the irrational and counter-intuitive way that [computers]
- Alan Cooper, About Face: The Essentials of User Interface
Design (IDG Books Worldwide, 1995)